Aesthetic: Man City
A Dragon Takes Flight: Manchester City Unveils Year of the Wood Dragon Kit ahead of Lunar New Year Celebrations
@mancity
The Dragon
Manchester City's 2024 Lunar New Year kit, aptly named the ‘Year of the Wood Dragon’, is more than just a stunning jersey. It’s a vibrant tapestry woven from tradition, and ambition, while a nod to the ever-growing global football tapestry.
With it comes the ever-growing trend of involving mini capsules in a collection of other apparel related to the theme. When February comes, a celebration will take place across the East to commemorate the Lunar New Year.
The zodiac animal for 2024, the Wood Dragon, embodies strength, resilience, and a spirit of innovation – qualities that have been shown in reaching out to this market of their fans with this release.
@mancity
The kit design, a collaboration between Puma and the club, seamlessly blends these themes. The hand-drawn Wood Dragon mimics a carving engraved upon the shirt’s fabric by swapping out the sky blue for a pale grey base.
Subtle and minimalist, the design continues in the direction of grabbing one’s attention through utilising tonal shifts in colour. The ‘Year of the Wood Dragon’ kit isn’t just a one-off gesture. It reflects the growing importance of Asian fans and markets in the global football landscape.
The burgeoning popularity of European leagues across the east signals a seismic shift in the globalisation of the sport.
@mancity
Manchester City, like many other clubs, recognise this trend. The ‘Year of the Wood Dragon’ kit is a strategic move, bridging cultural divides and fostering a sense of community among their global fanbase.
It's a tangible expression of football's unifying power, transcending borders and languages through the shared passion embodied by football culture.
@mancity
The ‘Year of the Wood Dragon’ kit is more than just fabric and thread. It's a testament to the evolving landscape of football, where cultural exchange and global understanding are increasingly woven into the sport.
As the Wood Dragon takes flight, it carries with it the hopes and dreams of fans worldwide, united by their love for the beautiful game.
