Forged in Steel: Pohang Steelers x NivelCrack x Puma
Pohang Steelers have unveiled a unique collaboration kit and collection with NivelCrack and Puma, celebrating the club's heritage and connection to South Korea's steel industry.
Known as the oldest professional football club in South Korea, Pohang Steelers were founded by POSCO, a prominent steel manufacturer based in Pohang. This collection, themed with the slogan, "The hotter the fire, the stronger the steel," embodies the club's identity with designs inspired by strength and resilience.
The collection includes a striking jersey featuring a grey gradient stripe, symbolizing steel, integrated with the club's iconic red and black colors. Silver logos enhance the metallic theme, complemented by a special NivelCrack label at the bottom for an added touch of exclusivity. Alongside the jersey, the collection offers a matching tracksuit and training top, further rooting the apparel in the Steelers’ steel-centric legacy.
Scheduled for release on October 29th through Puma Korea and the club’s online store, fans will see the Pohang Steelers don the new kit in their K League match against FC Seoul on November 2. To mark the occasion, a pop-up store will open at Cafe NivelCrack on match day, providing fans an immersive experience with the new collection.